RTIC Outdoors
Hotel San Luis Obispo is a modern urban resort that embodies the essence of SLO. Featuring Piadina and Ox + Anchor – two on-site restaurants; three bars including our rooftop lounge with a bocce ball court; social gathering and meeting facilities; Sol Spa – a full service spa; and luxurious pool and jacuzzi area.
Being a part of the pre-opening team at Hotel SLO has been a very rewarding experience. I have collaborated with the architectural group Gensler on exterior and interior design selections for Hotel courtyard, rooftop bar, lobby, restaurants, spa, meeting spaces, guest rooms, and all surrounding areas. I worked closely with the web developer and Hotel owners from the concept to the creation of the Hotel website which consisted of the design aesthetic, brand voice, and overall user experience. Following that, I managed the website with the web developer and updated it accordingly.
Role
Sales and Marketing Manager - Key team member of Hotel San Luis Obispo pre-opening phase a year before opening
Key Team Member In Developing
• Brand Identity
• Website Design & Copy
• Photography
• Email Marketing Campaigns
• Strategic Sales & Marketing Plan
• Social Media
• Photography
• Brand Voice
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Digital Graphic design
Below are some digital graphic design projects I’ve worked on for various brands’ social media platforms corresponding to specific brand color palettes, fonts, and aesthetic. I designed all layouts using various Adobe software, in addition, I strategized and executed monthly content flow that reflected product launches, campaigns, and monthly themes.
RTIC Outdoors
Social Media Management
Below are some examples of social media accounts that I managed and did content creation for various brands. I strategized and executed monthly content flow that reflected product launches, campaigns, and monthly themes, in addition to increasing social media engagement and enhancing website traffic through compelling imagery, storytelling, and appealing content.
I grew social media account from 100 followers to 9,000 followers
Content creation
Below are some examples of social media accounts that I managed and did content creation for various brands. I strategized and executed monthly content flow that reflected product launches, campaigns, and monthly themes, in addition to increasing social media engagement and enhancing website traffic through compelling imagery, storytelling, and appealing content.
RTIC Outdoors - Content creation and creative copywriting
