Cal Poly San Luis obispo
California Polytechnic University is educating by both the head and the hand and has been at the heart of everything they do since 1901. Today, we are the world’s leader in Learn by Doing education. We did it first, we do it best and it’s what makes our students better prepared from day one to make a lasting impact in their careers and their communities.
Partnering and collaborating with the team at Cal Poly San Luis Obispo was a wonderful experience. This program was a big undertaking because we had to determine how Cal Poly SLO families would prove that their student was an active student at Cal Poly SLO and create a very easy, user-friendly experience for them on the website. I worked closely with multiple teams to help make this happen.
Role: Collaborative Partnership
Worked closely with the team at Cal Poly SLO
Key Team Member In Developing
• Created a partnership with the team at Cal Poly SLO and collaborated on this program
• Helped develop this program from concept to creation
• Developed and executed email marketing campaigns around the program
• Wrote high-impact copy for website and marketing materials
“Since our founding in 1901, Learn by Doing has been core to our curriculum—in and outside of the classroom—and central to the success of our students. It’s why top students choose us and why top employers choose them. Because when you Learn by Doing, you’re ready day one.”
Poly Parent Perks Program
I developed and managed Poly Parent Perks Program which consisted of special room rates and perks when parents or the families of their students at Cal Poly SLO would come visit and stay at Hotel SLO. I wrote creative copy and worked with the web developer on creating website layout design, functionality, and overall user experience. In addition, I created targeted marketing material and tracked analytics.
