DeWhite Duo Rentals
DeWhite Duo Rentals is a boutique wedding and event rental company that specializes in ceremony arches and photobackdrops. They value the importance of creating intentional spaces and a container for connection where beautiful memories can be made and captured.
It has been a really rewarding experience starting this small rental business with my husband. We have a lot of pride in our work and being able to share it with couples and people alike. Being able to use my marketing and branding skills on my own small business has been a lot of fun and learning and growing along the way.
Role: Co-Owner
Co-Owner and in charge of all marketing and brand related efforts
Responsibilities
• Conduct comprehensive market research and competitor analysis
• Develop brand and style guidelines
• Write high-impact messaging that maintains consistency across channels
• Design and develop user friendly website
• Social media management
• Implementing targeted outreach campaigns to engage potential clients
• Cultivating strategic partnerships to expand brand and drive growth
• Design and create print and digital marketing collateral
Brand Development
The DeWhite Arch will always hold a special place in our hearts because Braden built it from concept to creation for our wedding back in October 2021. He put countless hours and love into designing and building it because he knew that this altar would be the first place where we would share our vows and it would mark the beginning of our marriage and a lifetime of continuous adventure. That arch was the inspiration for this entire brand and business.
It has been a really rewarding experience creating the brand for our small business. My husband and I collaborated during the concept to creation phase while we determined the overall brand, voice, and overall aesthetic.
This brand is ever evolving and growing and I plan to continue to stay rooted in our authentic brand and mission while incorporating new ideas that we come up with along the way.
“We value the importance of creating intentional spaces for beautiful memories to be made and captured. That is why we started DeWhite Duo Rentals. We want to help ease your nerves and provide beautifully crafted pieces that will be sure to make a statement.”
Promotional Material
This is an example of a promotional flyer that I created for DeWhite Duo Rentals using Adobe Creative Suite software.
Social Media Management
I started the DeWhite Duo Instagram and have mainly focused on highlighting weddings and the events that our peices have been at.
I have many plans to incorporate more reels and behind-the-scenes content of the process of setting up our pieces for an event. Additionally, we have more pieces that we will be building and releasing via social media soon.
