High Bar
High Bar offers small plates, and craft cocktails amidst lush planted greenery, with stellar views over the rolling hills. If you’re more in the mood for action than lounging, gather some friends for a round of bocce.
Being a part of the pre-opening team at Hotel SLO has been a very rewarding experience. I have collaborated with the architectural group Gensler on exterior and interior design selections for Hotel courtyard, rooftop bar, lobby, restaurants, spa, meeting spaces, guest rooms, and all surrounding areas. I worked closely with the web developer and Hotel owners from the concept to the creation of the Hotel website which consisted of the design aesthetic, brand voice, and overall user experience. Following that, I managed the website with the web developer and updated it accordingly.
Role: Sales and Marketing Manager
Sales and Marketing Manager - Key team member of High Bar pre-opening phase a year before opening
Key Team Member In Developing
• Brand Identity
• Website Design & Copy
• Photography
• Email Marketing Campaigns
• Strategic Sales & Marketing Plan
• Social Media
• Photography
• Brand Voice
•
•
Pre-Opening Phase
Being a part of the pre-opening team at Hotel SLO was the most rewarding experience that taught me so much. I worked rigorously and closely with the Hotel Owners, architectural design firm architects and designers from Gensler, Sales and Marketing Director, web developer, photographer, and the General Manager on this project.
When I started on this project, the building itself was in the process of being built. Every day was a new adventure and a new accomplishment. I learned so much during this time and seeing all the hard work we put in day after day come to fruition was the most rewarding experience.
Hotel San Luis Obispo is a modern urban resort that embodies the essence of SLO. Featuring Piadina and Ox + Anchor – two on-site restaurants; three bars including our rooftop lounge with a bocce ball court; social gathering and meeting facilities; Sol Spa – a full service spa; and luxurious pool and jacuzzi area.
Brand Development
I worked closely with Gensler interior designer and Hotel Owners to determine the fine dining restaurant concept.
I was a part of numerous development meetings where we would discuss and determine the full restaurant brand and overall concept. I helped define the restaurant name and logo, brand aesthetic, brand voice, and overall feel from concept to creation.
Additionally, I helped create the strategic marketing plan and launch strategy, marketing materials, and created/managed the social media page.
