High Bar
High Bar offers small plates, and craft cocktails amidst lush planted greenery, with stellar views over the rolling hills. If you’re more in the mood for action than lounging, gather some friends for a round of bocce.
Being a part of the pre-opening team at High Bar has been a very special experience. I have collaborated with the Hotel Owners and architectural group Gensler on exterior design selections for the rooftop bar and worked closely on the brand creation from concept to final product.
Role: Sales and Marketing Manager
Sales and Marketing Manager - Key team member of High Bar pre-opening phase a year before opening
Responsibilities
• Strategic brand development
• Helped create Sales and Marketing plan
• Wrote high-impact copy for website and marketing materials
• Developed product offerings
• Designed/created print and digital marketing ads
• Participated in weekly marketing meetings
• Supervised Marketing Specialist and Marketing Intern
• Organized various professional photo shoots
Pre-Opening Phase
Being a part of the pre-opening team at High Bar was the most rewarding experience that taught me so much. I worked rigorously and closely with the Hotel Owners, architectural design firm architects and designers from Gensler, Sales and Marketing Director, web developer, photographer, and the General Manager on this project.
When I started on this project, the building itself was in the process of being built. Every day was a new adventure and a new accomplishment. I learned so much during this time and seeing all the hard work we put in day after day come to fruition was the most rewarding experience.
Hotel San Luis Obispo is a modern urban resort that embodies the essence of SLO. Featuring Piadina and Ox + Anchor – two on-site restaurants; three bars including our rooftop lounge with a bocce ball court; social gathering and meeting facilities; Sol Spa – a full service spa; and luxurious pool and jacuzzi area.
Brand Development
I worked closely with Gensler interior designer and Hotel Owners to determine the rooftop bar concept.
I was a part of numerous development meetings where we would discuss and determine the rooftop bar brand and overall concept. I helped define the name and logo, brand aesthetic, brand voice, and overall feel from concept to creation.
I helped create the strategic marketing plan, launch strategy, and marketing material leading up to the grand opening.
