Hotel San Luis Obispo
Hotel San Luis Obispo is a modern urban resort that embodies the essence of SLO. Featuring Piadina and Ox + Anchor – two on-site restaurants; three bars including a rooftop lounge with a bocce ball court; social gathering and meeting facilities; Sol Spa – a full service spa; and luxurious pool and jacuzzi area.
I had the pleasure of being a part of Hotel San Luis Obispo from the ground up. I was a key team member during the pre-opening phase a year+ before opening. I worked closely with Hotel owners, architectural design firm Gensler, web developer, and other teams to bring this Hotel from concept to creation.
Role: Sales and Marketing Manager
I was a Key team member in the development of Hotel San Luis Obispo from the ground up. pre-opening phase a year before opening, and worked closely with Hotel owners, architectural design firm, and web developer to bring this concept to life.
Responsibilities
• Strategic brand development & identity
• Conducted competitive analysis
• Facilitated weekly marketing meeting
• Drove new business with tech companies
• Developed & executed email marketing campaigns
• Wrote high-impact copy for website and marketing materials
• Developed product offerings, meeting and special event packages
• Social media management
• Designed / created print & digital marketing ads
• Participated in weekly revenue and marketing meetings
• Supervised Marketing Specialist and Marketing Intern
• Organized various professional Hotel photo shoots
Pre-Opening Phase
Being a part of the pre-opening team at Hotel SLO was the most rewarding experience that taught me so much. I worked rigorously and closely with the Hotel Owners, architectural design firm architects and designers from Gensler, Sales and Marketing Director, web developer, photographer, and the General Manager on this project.
When I started on this project, the building itself was in the process of being built. Every day was a new adventure and a new accomplishment. I learned so much during this time and seeing all the hard work we put in day after day come to fruition was the most rewarding experience.
“Hotel San Luis Obispo is a cultural crossroad where discovery becomes innovation, where experience becomes wisdom, and where adventure becomes a life well lived.”
Brand Development
I played a big role in the development of Hotel San Luis Obispo and its associated brands. I worked closely with the Hotel owners and the architectural design group Gensler on exterior and interior design selections for Hotel courtyard, rooftop bar, lobby, restaurants, spa, meeting spaces, guest rooms, and all surrounding areas. I worked closely with the web developer and Hotel owners from the concept to the creation of the Hotel website which consisted of the design aesthetic, brand voice, and overall user experience. Following that, I managed the website with the web developer and updated it accordingly
Promotional Material
Below are a couple examples of some promotional brochures that I created for Hotel San Luis Obispo using Adobe Creative Suite software.
Developed Product Offers & Hotel Happenings
I developed various Hotel offerings, meeting packages, and special event packages. In addition, I thoughtfully wrote all creative copy. In addition to, I developed Hotel Happenings page on Hotel website consisting of events held on property. I worked with web developer on creating website layout design, functionality, and overall user experience. I thoughtfully wrote headlines, creative copy, and selected images.
Social Media Management
When I first brought on to this project, the Hotel SLO Instagram had about 100 followers, during my time there I grew the social media following to 10,000 are some examples of social media accounts that I managed and did content creation for various brands. I strategized and executed monthly content flow that reflected product launches, campaigns, and monthly themes, in addition to increasing social media engagement and enhancing website traffic through compelling imagery, storytelling, and appealing content.
Hotel SLO - Managed account and did content creation and creative copywriting
