Cal Poly San Luis obispo


Hotel San Luis Obispo is a modern urban resort that embodies the essence of SLO. Featuring Piadina and Ox + Anchor – two on-site restaurants; three bars including our rooftop lounge with a bocce ball court; social gathering and meeting facilities; Sol Spa – a full service spa; and luxurious pool and jacuzzi area.

Being a part of the pre-opening team at Hotel SLO has been a very rewarding experience. I have collaborated with the architectural group Gensler on exterior and interior design selections for Hotel courtyard, rooftop bar, lobby, restaurants, spa, meeting spaces, guest rooms, and all surrounding areas. I worked closely with the web developer and Hotel owners from the concept to the creation of the Hotel website which consisted of the design aesthetic, brand voice, and overall user experience. Following that, I managed the website with the web developer and updated it accordingly.

Role

Sales and Marketing Manager - Key team member of Hotel San Luis Obispo pre-opening phase a year before opening


Key Team Member In Developing

• Brand Identity
• Website Design & Copy
• Photography
• Email Marketing Campaigns
• Strategic Sales & Marketing Plan
• Social Media
• Photography
• Brand Voice



Poly Parent Perks Program

I developed and managed Poly Parent Perks Program. I wrote creative copy and worked with the web developer on creating website layout design, functionality, and overall user experience. In addition, I created targeted marketing material and tracked analytics.

Screen Shot 2020-03-09 at 5.18.02 PM copy.png
Screen Shot 2020-03-09 at 5.18.12 PM.png
Screen Shot 2020-03-09 at 5.18.22 PM.png
Screen Shot 2020-03-09 at 5.18.34 PM.png

Email marketing


Previous
Previous

S.Low Bar

Next
Next

SLO Public Market