SLO Public Market


Hotel San Luis Obispo is a modern urban resort that embodies the essence of SLO. Featuring Piadina and Ox + Anchor – two on-site restaurants; three bars including our rooftop lounge with a bocce ball court; social gathering and meeting facilities; Sol Spa – a full service spa; and luxurious pool and jacuzzi area.

Being a part of the pre-opening team at Hotel SLO has been a very rewarding experience. I have collaborated with the architectural group Gensler on exterior and interior design selections for Hotel courtyard, rooftop bar, lobby, restaurants, spa, meeting spaces, guest rooms, and all surrounding areas. I worked closely with the web developer and Hotel owners from the concept to the creation of the Hotel website which consisted of the design aesthetic, brand voice, and overall user experience. Following that, I managed the website with the web developer and updated it accordingly.

Role

Marketing and Brand Director


Key Team Member In Developing

• Brand Identity
• Website Design & Copy
• Photography
• Email Marketing Campaigns
• Strategic Sales & Marketing Plan
• Social Media
• Photography
• Brand Voice

Brand Development

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Indulge in locally sourced cuisine, sip on handcrafted beverages, and enjoy unique events that bring people together to celebrate, learn, and connect. With something for everyone, the market reflects the vibrant culture of the community it serves.

— SLO Public Market

Developed SLO Public Market

Comprehensive Brand Blueprint

Brand Voice

Brand Aesthetic

Style guidelines

Color Palette

Email Marketing Campaigns


SLO Public Market Photoshoot

I organized a professional photoshoot with Acacia Production consisting of location selection, creative direction, and styling I hand selected final images to be used for Hotel website, marketing material, and overall brand aesthetic.

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Cal Poly San Luis Obispo

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