Piadina
Chef Ryan Fancher shines a spotlight on local ingredients from the hills and sea surrounding SLO. For a casual vibe with farm-fresh fare inspired by Italy and the Central Coast, sidle into Piadina for lunch or dinner.
Being a part of the pre-opening team at Piadina has been a very special experience. I have collaborated with the Hotel Owners and architectural group Gensler on exterior and interior design selections for the fine dining restaurant and worked closely on the brand creation from concept to final product.
Role: Sales and Marketing Manager
Sales and Marketing Manager - Key team member of Piadina restaurant pre-opening phase a year before opening
Responsibilities
• Strategic brand development
• Helped create Sales and Marketing plan
• Developed and executed email marketing campaigns
• Wrote high-impact copy for website and marketing materials
• Developed product offerings
• Social media management
• Designed/created print and digital marketing ads
• Participated in weekly marketing meetings
• Supervised Marketing Specialist and Marketing Intern
• Organized various professional photo shoots
Pre-Opening Phase
Being a part of the pre-opening team at Piadina was the most rewarding experience that taught me so much. I worked rigorously and closely with the Hotel Owners, architectural design firm architects and designers from Gensler, Sales and Marketing Director, web developer, photographer, and the General Manager on this project.
When I started on this project, the building itself was in the process of being built. Every day was a new adventure and a new accomplishment. I learned so much during this time, and seeing all the hard work we put in day after day come to fruition was the most rewarding experience.
Chef Ryan Fancher shines a spotlight on local ingredients from the hills and sea surrounding SLO. For a casual vibe with farm-fresh fare inspired by Italy and the Central Coast, sidle into Piadina for lunch or dinner.
Brand Development
I worked closely with Gensler interior designer and Hotel Owners to determine the casual restaurant concept. I was a part of numerous development meetings where we would discuss and determine the full restaurant brand and overall concept. I helped define the restaurant name and logo, brand aesthetic, brand voice, and overall feel from concept to creation.
I helped create the strategic marketing plan, launch strategy, and marketing material leading up to the grand opening. Additionally, I created and managed the Instagram and Facebook pages, and had my Marketing Specialist and Marketing intern help execute strategies.
Promotional Material
Some of the promotional materials that I created for Piadina using Adobe Creative Suite software.
Social Media Management
I started Piadina’s Instagram and grew the social media following to 1,800 organic followers during my time there.
I strategized and executed a monthly content flow that reflected product launches, campaigns, and monthly themes. Additionally, I increased social media engagement and enhanced website traffic through compelling imagery, storytelling, and appealing content.
I managed a Marketing Specialist and a Marketing Intern, whom I trained and helped execute our social media marketing strategy.
