SLO Film Fest
The San Luis Obispo (SLO) Film Fest is an annual film festival that screens a variety of independent and international films, including feature-length documentaries, narratives, and shorts, to promote diversity, understanding, and education. It includes screenings, filmmaker Q&A sessions, panel discussions, workshops, and community events like the famous Surf Nite.
I worked closely with web developer to design and write creative copy for SLO Film Fest page on Hotel website. In addition, I developed Film Fest Fanatic Package that targeted visitors in the San Luis Obispo area and increased Hotel stays and film fest ticket sales.
*Unfortunately... due to Covid-19 Pandemic the SLO Film Festival was cancelled just days before the week long event.
Role: Collaborative Partnership
Worked closely with the SLO Film Fest team
Key Team Member In Developing
• Developed and executed email marketing campaigns around the collaboration
• Developed and collaborated on a special package for Hotel guests/ film fest goers
• Created an advertisement that would be on the back of the Film Fest booklet
• Wrote high-impact copy for website and marketing materials
• Created social media campaigns leading up to event
Partnership with SLO Film Fest
Partnering with the SLO Film Fest was such a cool and rewarding experience. I got to learn the ins and outs of what goes into the creation of these film fests and how Hotel San Luis Obispo could be in support of it.
“Our world-class annual festival in San Luis Obispo County, along with events throughout the year at the SLO Film Center, provide a venue for international and local filmmakers, exposing an ever-expanding range of audiences to new ideas and experiences.”
Hotel SLO Partnership with SLO Film Fest
Below is the package that I helped develop between Hotel San Luis Obispo and SLO Film Fest.
San Luis Obispo Film Festival
Hotel San Luis Obispo was the presenting sponsor for the 2020 SLO Film Fest. I worked closely with the Festival Director and Associate Director to collaborate on sales and marketing opportunities including a four day social media giveaway consisting of different festival tickets paired with a gift certificate to Ox + Anchor and Piadina restaurants or Sol Spa. In addition, I created and designed SLO Film Festival Special Offer that was printed on the back of festival booklet to increase Hotel foot traffic by marketing to existing film festival pass holders.
