SLO Film Fest
The San Luis Obispo (SLO) Film Fest is an annual film festival that screens a variety of independent and international films, including feature-length documentaries, narratives, and shorts, to promote diversity, understanding, and education. It includes screenings, filmmaker Q&A sessions, panel discussions, workshops, and community events like the famous Surf Nite.
I worked closely with web developer to design and write creative copy for SLO Film Fest page on Hotel website. In addition, I developed Film Fest Fanatic Package that targeted visitors in the San Luis Obispo area and increased Hotel stays and film fest ticket sales.
*Unfortunately... due to Covid-19 Pandemic the SLO Film Festival was cancelled just days before the week long event.
Role
Sales and Marketing Manager - Key team member of Hotel San Luis Obispo pre-opening phase a year before opening
Key Team Member In Developing
• Brand Identity
• Website Design & Copy
• Photography
• Email Marketing Campaigns
• Strategic Sales & Marketing Plan
• Social Media
• Photography
• Brand Voice
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Partnership with SLO Film Fest
Being a part of the pre-opening team at Hotel SLO was the most rewarding experience that taught me so much. I worked rigorously and closely with the Hotel Owners, architectural design firm architects and designers from Gensler, Sales and Marketing Director, web developer, photographer, and the General Manager on this project.
When I started on this project, the building itself was in the process of being built. Every day was a new adventure and a new accomplishment. I learned so much during this time and seeing all the hard work we put in day after day come to fruition was the most rewarding experience.
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Hotel SLO Partnership with SLO Film Fest
Below is the partnership that i a few packages examples of some promotional brochures that I created for Hotel San Luis Obispo using Adobe Creative Suite software.
San Luis Obispo Film Festival
Hotel San Luis Obispo was the presenting sponsor for the 2020 SLO Film Fest. I worked closely with the Festival Director and Associate Director to collaborate on sales and marketing opportunities including a four day social media giveaway consisting of different festival tickets paired with a gift certificate to Ox + Anchor and Piadina restaurants or Sol Spa. In addition, I created and designed SLO Film Festival Special Offer that was printed on the back of festival booklet to increase Hotel foot traffic by marketing to existing film festival pass holders.
