RTIC Outdoors
RTIC believes that everyone deserves to enjoy the outdoors, with affordable hard working gear they can count on. That’s why they make Hard Coolers, Drinkware, and Outdoor Gear with three things in mind: Quality, Ice Retention, and Affordability.
Role: Organic Social and Content Writer
I was contracted to create social media content and creative copy
Responsibliites
• Content strategy and creation for Pinterest
• Strategized and executed monthly content flow and aesthetic that reflected product launches, campaigns, and monthly themes
• Creative copywriting
• Graphic design
• Scheduled content on Power Digital’s in-house content calendar
• Increased social media engagement and enhanced website traffic through compelling imagery, storytelling, and appealing content
Graphic Design Projects
Below are some digital graphic design projects I created from concept to creation for RTIC Pinterest, corresponding to their specific brand color palette, font type, and overall aesthetic. I designed all layouts using various Adobe software; in addition, I strategized and executed a monthly content flow that reflected product launches, campaigns, and monthly themes.
“Overbuilt, not overpriced. We want your gear to last forever. That’s why we engineer our products the right way and overbuild them to last year after year of camping, tailgates, treks off-road, and wherever else life takes you ”
Social Media Management
Below are some examples of social media accounts that I managed and did content creation for various brands. I strategized and executed monthly content flow that reflected product launches, campaigns, and monthly themes, in addition to increasing social media engagement and enhancing website traffic through compelling imagery, storytelling, and appealing content.
I grew social media account from 100 followers to 9,000 followers
